Faculty of Education, Social Sciences and Law

School of Law

Brands, Branding and Corporal Social Responsibility

18 November 2014 | 17:00-18:00 | Seminar
G.33 Liberty Building, School of Law

Speaker: Professor Andrew Griffiths (Newcastle University)

Abstract

This seminar will examine the relationships between brands and corporate social responsibility.

First, it will show how trade mark law provides a legal anchor for the marketing concept of the brand and explain the relationship between trade marks and brands.

Secondly, it will consider the impact that the brand as a marketing resource has had on the development of business actors in terms of their structures and on the balance of power within the value chains in which they operate.

Thirdly, it will consider how far brands provide an accountability mechanism that gives the business actors behind them an incentive to be more socially responsible and to enforce these standards in their supply chains.

Finally, it will draw some conclusions on the overall impact of brands on business actors in terms of corporate social responsibility.

Location Details

G.33
School of Law
Liberty Building
University of Leeds
LS2 9JT

(Please use postcode LS6 1AN for Sat Nav's)

The Liberty Building is number 16 on the campus map.

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